TORONTO, May 06, 2025 (GLOBE NEWSWIRE) -- Building on their dynamic, multi-year partnership with the (CHL), is set to bring their brand to the heart of the action at the taking place in Rimouski, Quebec, from May 22 to June 1, 2025.
The sponsorship will feature Days Inn-branded on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games. Days Inn has partnered with experiential marketing agency to bring an interactive element to Memorial Cup attendees.
“It’s a fantastic opportunity to connect with CHL fans and generate tremendous brand awareness for Days Inns," said Ally Wesson, Vice President of Marketing at Days Inns - Canada. “Working with XMC, we’ve created a personalized activation that offers hockey enthusiasts the chance to take home their own customized hockey card. This sponsorship allows us to fully engage with our target audience while creating a memorable experience. We’re so excited to continue our journey with the CHL and to be part of the milestone 105th Memorial Cup championship.”
To encourage brand trial, CHL launched a customized email campaign offering exclusive savings at Days Inns to their newsletter subscribers. This campaign was complemented by digital ads on CHL sites to further boost visibility. Additionally, presented by Days Inn, features weekly highlights showcasing the 'Player of the Week' on the road.
Whether you're catching a game or catching some rest, book your stay and score big on savings! Visit or call 1-800-DAYS-INN (1-800-329-7466). Locations in Canada offer free Wi-Fi, either an on-site restaurant or a free breakfast, a pool at many locations and kids stay free. Plus, earn valuable points while you travel then redeem for stays at thousands of Wyndham hotels, vacation club resorts & vacation rentals worldwide. Members can also redeem Wyndham Rewards points for flights, car rentals, gift cards, online merchandise and so much more.