In today’s hyperconnected world, guest satisfaction isn’t just a feel-good metric. It is a proven driver of revenue, reputation, and repeat bookings. As competition grows and traveler expectations rise, one of the simplest ways to elevate the guest experience is also one of the most effective: offering brands guests already know and trust. Globally recognized names like Dove, trusted for both quality and sustainability, allow properties to tap into years of consumer confidence and brand equity.

How Recognizable Brands Instantly Build Guest Trust

The comfort of brand recognition plays a critical role in hospitality, where guests are removed from their normal routines. Familiar brands act as anchors of consistency, easing the uncertainty of new environments and creating instant positive associations. When guests encounter trusted names, they relax—a mental shortcut that often leads to higher satisfaction and a greater likelihood of recommending the property.

Today’s travelers expect more than comfort; they want brands that reflect their values. From trusted names they know to amenities delivered in eco-friendly, waste-reducing formats, sustainability is now part of what makes a stay feel both memorable and rewarding.

How Reviews and Social Media Magnify Guest Impressions

The stakes for guest satisfaction have never been higher. 97% of travelers read reviews before booking, meaning every stay influences future demand.¹ Online review platforms and social media make each guest experience highly visible, with both praise and criticism amplified.

In today's landscape, user-generated content from satisfied guests and organic influencer endorsements carry the same weight, if not more, than traditional million-dollar television advertising campaigns. When a travel influencer shares an Instagram story featuring premium amenities, or when guests post positive reviews specifically mentioning brand-name products, these authentic endorsements reach highly targeted audiences with unprecedented credibility.

Turning Satisfaction into Revenue Growth

The business case for prioritizing guest satisfaction has never been stronger. Higher ratings on platforms like TripAdvisor, Google, or Booking.com can lead to increased visibility and higher booking rates. A single point increase in review score on a five-point scale can result in an 11.2% increase in room rates.² Hotels with consistently positive reviews often enjoy better rankings, stronger brand loyalty, and higher average daily rates (ADR).

Recognizable, trusted brands expedite the path to delivering an elevated experience, without reinventing the wheel. They carry with them years of consumer trust, marketing investment, and brand equity. When a hotel chooses to partner with a leading consumer brand, it’s essentially borrowing that credibility and weaving it into its own guest experience.

The Loyalty Multiplier Effect

In an industry where customer acquisition costs continue rising, the value of satisfied guests extends far beyond individual stays. Guests who experience consistently high satisfaction become brand ambassadors, generating organic marketing through positive reviews, social media posts, and word-of-mouth recommendations. This multiplier effect makes investments in guest satisfaction through trusted brand partnerships one of the highest-ROI strategies available to modern hoteliers.

Dove: A Trusted Name, Now in Hospitality

For decades, Dove has been the world’s #1 bath and shower brand, known for its commitment to gentle, hydrating care. Now, hotels can bring that same level of trust and quality into their guest rooms through Dove’s hospitality amenity collection.

By choosing Dove, hoteliers can:

Offer a globally recognized brand guests already love

Enhance satisfaction scores through perceived and actual quality

Streamline operations & reduce waste with easy-to-refill dispensers

Align with a brand committed to performance and sustainability

In a market where every detail matters, choosing a trusted brand like Dove isn’t just about amenities. It is about making a lasting impression that drives satisfaction, loyalty, and long-term business success.

For properties seeking to enhance guest satisfaction through strategic brand partnerships, Dove’s hospitality program offers proven amenities that deliver the trust and quality today’s travelers expect, backed by decades of consumer confidence.

Discover how Dove’s hospitality solutions can boost guest satisfaction, loyalty, and revenue. Request your free Dove hospitality kit at UnileverPartnerships.com.

Sources Cited

1. Accor. “97% of Hotel Guests Check Reviews when Booking a Stay in a Hotel or Resort.” Hotel News Resource, 17 June 2024, https://www.hotelnewsresource.com/article131960.html. Accessed 9 August 2025.
2. Dong, Tracey. “The power of experience: how guest satisfaction can influence hotel pricing strategies.” eHotelier logo, 10 October 2024, https://insights.ehotelier.com/insights/2024/10/10/the-power-of-experience-how-guest-satisfaction-can-influence-hotel-pricing-strategies. Accessed 9 August 2025.