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A hotel’s property-management system is the operational backbone of the business; When it goes down, preparation determines how quickly the hotel can recover, with platforms like Maestro illustrating the importance of being prepared

By Doug Wagner

Most hotels have a disaster recovery plan for a fire, a flood, or another emergency that could temporarily disrupt operations. But when was the last time the hotel tested its plan for a property-management system outage?

The answer can be uncomfortable. Although many hotels have data backups in place, they may not know how recent those backups are, whether they can be restored, or how much of the hotel’s business data could be lost if the PMS failed.

That matters because the PMS contains far more than guest information. It is tied to deposits, gift cards, reservations, rates, posting codes, room information, availability, and the financial picture of the hotel. If that information disappears or becomes inaccessible, the impact can extend well beyond the IT department and into day-to-day operations.

From my experience working with hotels and their PMS environments, I’ve seen how quickly a system failure can turn into an operational crisis. I’ve also seen that the difference between a manageable disruption and a prolonged recovery often comes down to preparation.

Here are five things every hotel IT team should understand about protecting PMS data.

1. A PMS failure is an operational problem, not just an IT problem

When a PMS goes down, the immediate temptation may be to think of it as a server or software issue. But the PMS is connected to virtually every aspect of running the property.

Without access to the system, a hotel can lose visibility into its financial status, future availability, reservations, and arriving guests. Even credit card processing can be affected because processing runs through the system.

That means PMS recovery should not be treated as an issue that IT handles in isolation. Hotel leadership and operations need to understand what the PMS contains, what happens when it is unavailable, and how the property will continue operating while recovery is underway.

The goal is not simply to get a server running again. The goal is to get the hotel back in business.

2. Having a backup is not the same as having a recovery plan

One of the biggest mistakes I see is treating “we have a backup” as the end of the conversation. The more important questions are: How recent is the backup? Where is it stored? Can it actually be restored? And how much data would the hotel lose if the PMS failed right now?

A hotel might have a backup that is several days old. That is certainly better than having nothing but recovering from it can still create a significant operational challenge. Transactions, reservations, and other information from the missing period may have to be reconstructed.

In more serious cases, hotels have had to rebuild their PMS database from scratch. That can mean recreating rates, posting codes, room numbers, and other foundational information, then working through reports and paper records to reconstruct what happened.

It is possible to do, but it can consume enormous amounts of time and labor. The better approach is to establish a recovery plan before the failure occurs, with a clear understanding of how frequently PMS data is backed up and how much information could potentially be lost.

3. Backups need to be monitored and validated

A backup that exists in theory is not necessarily a backup that will save the hotel.

One of the most important things an IT team can do is regularly verify that backups are actually occurring and that the resulting data is readable and usable. In my experience, one of the most common gaps is simply that nobody is monitoring the backups closely enough.

There have been situations where a backup process had stopped recording for days—or even weeks—without anyone realizing it. Hoteliers should ask their IT teams a straightforward question: Who is validating that our PMS backups are working?

Validation should be more than checking a box that says a backup completed. The hotel needs confidence that the backup contains the data it expects and can be used to restore the PMS if necessary.

For organizations using a PMS provider that can assist with this process, it is worth taking advantage of that expertise. A backup can potentially be loaded into a separate system to verify that it is functional before an emergency makes that validation critical.

A backup should not be considered reliable simply because the system says it is completed. It should be considered reliable when the hotel knows it can be used.

4. Redundancy and offsite protection matter

A single backup is not enough protection for a critical PMS. Consider what happens if the backup is stored alongside the PMS server and the property experiences a fire or another event that affects the physical infrastructure. The hotel could lose both the production system and its backup.

That is why redundancy matters. At least one copy of the backup should be maintained somewhere separate from the primary system and protected against the same event that could take the production environment offline.

This is also where the distinction between an on-premise PMS and a hosted PMS becomes important.

With an on-premise environment, the hotel is responsible for the infrastructure and the data. That includes the servers, the environment in which they operate, and the processes used to protect and recover the PMS.

In a hosted environment, those responsibilities shift to the hosting provider. The provider manages the PMS server environment and takes responsibility for the data, database, hardware, security, and patches. The hotel still needs to manage its local network and other technology, but the PMS infrastructure itself is removed from the hotel’s direct responsibility.

The shift toward hosted environments is significant because it can free hotel IT teams from maintaining the PMS infrastructure and allow them to focus their time elsewhere.

5. The best recovery plan is one the hotel has practiced

Technology is only part of preparedness. People and processes matter just as much.

Hotels should have a practical checklist for what happens when the PMS is unavailable and revisit that checklist regularly. That could mean reviewing procedures every few weeks or once a month and making sure the right reports and information are available to support recovery.

It is also valuable to practice operating without the system. Hotels have historically conducted emergency drills for events such as fires. The same thinking can apply to a PMS outage: Know what happens when the system is not available, know which records the team needs, and know who is responsible for each step.

The objective is to make the response familiar before the emergency happens.

A valid, recent backup combined with the right end-of-day reports and a practiced process can make it possible to rebuild a PMS environment in hours rather than facing days of disruption. And that preparation should not live only with the IT manager. PMS recovery is a hotel-wide responsibility because the PMS itself is a hotel-wide system.

Preparation is the real recovery strategy

No hotelier can predict exactly when its PMS will fail. Hardware can fail through normal wear and tear, and malware or ransomware attacks can bring systems down unexpectedly. In recent customer experiences, even hotels with dedicated IT teams and dedicated backups have experienced significant downtime.

The lesson is not that every failure can be prevented. It is that hotels can determine how prepared they are when one happens.
For hoteliers managing their PMS on premises, that preparation includes understanding their infrastructure, backup schedule, offsite redundancy, and recovery responsibilities. For hotels using a hosted PMS, many of those infrastructure responsibilities move to the hosting provider, but the hotel still needs to understand how its PMS data is protected and how recovery works.

Ultimately, you can never be overprepared for a PMS failure.

The investment required to maintain current, validated backups, and a practical recovery process is insignificant compared with the labor and cost of rebuilding a hotel’s PMS after the fact. The most important step is simply to start asking questions before something goes wrong. Because when the PMS disappears, the question is no longer whether the hotel has a backup. It is whether that backup can actually get the hotel back in business.

A resilient PMS strategy starts with understanding where your data lives, how it is protected, and how quickly your hotel can recover when disruption occurs. Maestro PMS helps hotels strengthen operational control by providing the technology and deep hospitality expertise needed to protect critical PMS data and support recovery when it matters most.

To learn how Maestro PMS helps hotels protect critical operational data and build a more resilient PMS environment, visit www.maestropms.com.

 
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Real-time room status and operational visibility within the hotel PMS are becoming essential to delivering faster arrivals, happier guests, and more efficient hotel operations

By Lisa Jane Wheaton


Peak travel seasons represent some of the greatest opportunities for hotels to grow revenue and to strengthen guest loyalty. They also expose operational weaknesses that often remain hidden during slower periods.

As occupancy approaches full capacity, hotels have very little room for operational uncertainty. Every delayed room missed housekeeping update, and every unanswered question at the front desk compounds into larger operational challenges throughout the day. What may seem like a minor communication issue at 10 a.m. can quickly become a lobby full of frustrated guests by 3 p.m.

During peak periods, most hoteliers naturally focus on maximizing occupancy and revenue. Equally important, however, is ensuring operational decisions keep pace with arriving guests. The speed of those decisions often determines whether the guest experience begins with confidence or frustration.
The reality is that hotel room readiness is no longer simply a housekeeping responsibility. It has become a hotel-wide operational priority that directly influences guest satisfaction, employee productivity, and revenue performance.

Guests don't see departments. They see one hotel. Travelers arrive expecting a seamless hotel check-in process. Many have already completed mobile check-in, selected upgrades, or received arrival notifications before stepping into the lobby. Their expectation is simple: the room should be ready.
Unfortunately, the operational reality behind the scenes is often far more complicated.

Housekeeping may still be finishing a room. Maintenance may have temporarily taken another room out of service. A room inspection may not yet be complete. Meanwhile, the front desk is working from information that may already be outdated.

Without accurate, up-to-date room status information shared through the hotel property-management system, front desk associates are forced to make decisions based on incomplete data. They call housekeeping for updates. Housekeeping supervisors stop what they're doing to answer questions. Maintenance receives unexpected requests to prioritize repairs. Managers begin reassigning rooms to keep lines moving.
Every interruption creates another interruption.

What begins as one unavailable room quickly evolves into longer wait times, increased guest frustration, and unnecessary stress across multiple departments. These are the hidden costs of slow operational decisions.

Impact Beyond the Front Desk

Peak hotel occupancy places extraordinary pressure on every operational team. Housekeeping management is balancing departures, stayovers, inspections, staffing shortages, and special requests simultaneously. Maintenance teams are responding to preventive work and unexpected guest issues while front desk operations are managing arrivals, upgrades, loyalty recognition, billing questions, and guest requests.

Each department may be performing well individually, yet without effective communication and real-time operational visibility; the hotel still struggles as a whole. The challenge isn't that employees lack dedication. It's that they often don't have access to the same operational information at the same time.

When departments operate from different versions of room status, decision-making slows dramatically. Staff members spend valuable time confirming information rather than acting on it. During peak periods, even small delays can quickly escalate.

One unavailable room may delay another arrival. That arrival creates a longer queue. Longer queues generate more guest complaints. Employees become increasingly reactive instead of proactive.

The operational impact is significant, but so is the human one. Employees who spend their shifts chasing information instead of serving guests experience higher stress and lower job satisfaction. That pressure can contribute to burnout during the very periods when hotels depend on their teams the most.

The solution isn't asking staff to work harder. It's giving every department a shared, current view of room status so teams can make informed decisions with confidence.

PMS Integration is the Solution

With an integrated property-management system such as Maestro PMS, housekeeping updates, maintenance notifications, inspections, and room status changes become immediately visible across departments. Instead of relying on phone calls, radio conversations, or manual spreadsheets, everyone works from the same accurate operational data. That level of visibility transforms the hotel check-in process.

Integrated communication tools such as GuestXMS further strengthen operational visibility by connecting guest communications and service coordination within a single platform. Teams can communicate in real time through team chat, create and assign service tickets, upload photos to document the maintenance or housekeeping issues.

Front desk associates can confidently assign rooms that are genuinely ready. Housekeeping supervisors can prioritize cleaning based on arrivals rather than guesswork. Managers gain immediate insight into operational bottlenecks before they affect guests.

Mobile housekeeping capabilities extend the operational visibility to room attendants, allowing them to manage room assignments and to update the room status in real time using a mobile device. With access to guest information, VIPs, special requests, housekeeping team can prepare the room on time and share the updates instantly in Maestro PMS. This gives the front desk and the other teams accurate, real time and updated information about room availability without the need for manual updates, unnecessary back and forth communications, and separate interfaces.

Most importantly, decisions happen faster. Real-time room status allows teams to respond to changing conditions immediately instead of discovering problems after guests have already reached the front desk. This becomes especially valuable during periods of high occupancy, when hotels have very little margin for operational inefficiency.

Hotels often talk about reducing hotel check-in delays, but the conversation shouldn't begin in the lobby. It should begin with improving hotel room readiness through better coordination.

When housekeeping management, maintenance, and front desk operations all share accurate information, hotels reduce unnecessary communication, minimize room reassignments, and improve overall operational efficiency.

The benefits extend beyond faster arrivals. Managers gain better visibility into productivity. Teams collaborate more effectively. Employees spend less time searching for answers and more time assisting guests. Guests spend less time waiting and more time enjoying their stay. These operational improvements create measurable business outcomes while strengthening the guest experience.

Technology alone isn't the solution, but it provides the foundation people need to perform at their best. As travel demand continues to grow and guest expectations continue to rise, operational agility will increasingly separate high-performing hotels from the competition.

Peak seasons will always be demanding. While hotels cannot eliminate every unexpected maintenance issue or last-minute housekeeping delay, they can eliminate the communication gaps that turn manageable situations into operational bottlenecks.

Improving housekeeping and front desk communication through real-time room status updates gives hotel teams the confidence to make faster, better-informed decisions throughout the day. Ultimately, successful hotel operations during peak travel seasons aren't defined by how busy a property becomes. They're defined by how effectively every department responds together.

When operational visibility replaces uncertainty, hotel room readiness improves, guest wait times shrink, employees become more productive, and the entire arrival experience feels effortless.

In hospitality, guests may only spend a few minutes at the front desk, but those first few minutes often shape their perception of the entire stay. Investing in real-time operational visibility supported by integrated platforms such as Maestro PMS ensures those moments begin with confidence instead of confusion, setting the tone for an exceptional stay from the very first interaction.

 
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Why the future of lodging will belong to organizations that connect technology, commercial strategy, and human experience

By Kirsten Mosco

Last week in San Antonio, I had the opportunity to attend both HSMAI (Hospitality Sales and Marketing International) and HITEC (Hospitality Industry Technology Exposition & Conference), two events that approach hospitality from different angles but ultimately pointed to the same conclusion: the lines separating sales, marketing, revenue strategy, operations, communications, and technology are disappearing.

HSMAI focused on commercial strategy. HITEC showcased the technology shaping the future of hotel operations and guest engagement. Together, they offered a valuable view of where our industry is headed and what hotel leaders should be paying attention to now.

My goal at both events was simple: separate what is real from what is noise.

Artificial intelligence dominated conversations throughout the week, but what interested me most was not the technology itself. It was how differently organizations are approaching it. Some companies have established governance frameworks, clear use cases, and disciplined adoption strategies. Others are still experimenting and learning where AI creates value or possibly risk. Most are somewhere in between.

That spectrum revealed something important. You can learn a great deal about an organization by how it approaches change. Is it curious or cautious? Strategic or reactive? Focused on solving real problems or chasing the latest trend? The strongest organizations seem to share one characteristic: they are approaching AI with both curiosity and discipline.

If I had to summarize my biggest takeaway from the week in a single sentence, it would be this: AI is not changing what makes hotels successful; it is accelerating how quickly travelers, teams, and owners can see who is doing the fundamentals well.

Trust still matters. Reputation still matters. Communication still matters. Guest experience still matters. What is changing is visibility.

Bringing AI to HSMAI

At HSMAI, many conversations focused on how AI is reshaping discovery. For years, hotels optimized for search engines. Today, travelers increasingly use AI-powered tools to compare options, summarize reviews, research destinations, and narrow choices before they ever visit a hotel website. As a result, website content, reviews, public relations, local storytelling, structured information, and digital reputation are becoming part of the same ecosystem. Hotels that communicate clearly and consistently will have an advantage because AI systems rely on those signals when evaluating and recommending properties.

Clarity is becoming a competitive advantage.

One of the most important themes at HSMAI was the shift away from siloed thinking. Revenue management, sales, marketing, public relations, and communications can no longer operate as separate functions. Guests do not experience a hotel in departmental categories, and increasingly, neither do the technologies influencing their decisions.

A traveler may begin with an AI prompt, compare reviews, visit a website, browse social media, evaluate rates, and book through a channel the hotel does not directly control. No single department owns that journey. The strongest commercial organizations will be those that treat these disciplines as part of one connected ecosystem, sharing intelligence and aligning around common goals.

AI can support that process by helping teams analyze information faster, prepare more effectively, and identify opportunities more quickly. But technology does not replace judgment. It enhances it. The future is not automation for its own sake. It is better preparation, better timing, better storytelling, and better decision-making.

HITEC & High Intelligence

While HSMAI explored strategy, HITEC demonstrated how technology providers are translating those ideas into practical solutions. Walking the expo floor, I was struck by the sheer volume of innovation. Nearly every category, from guest communications and operations to revenue management and reporting, now includes some form of AI-enhanced capability.

The most significant trend was not a single technology. It was the emergence of intelligence as a layer across nearly every platform hotels already use. AI is becoming less of a standalone product and more of an expected feature embedded within existing systems. That creates enormous opportunity, but it also creates complexity.

The number of tools entering the market continues to grow rapidly, which makes discernment more important than ever. Hotel operators need to understand not only what a solution does, but what problem it solves, how it integrates with existing workflows, and what governance and security measures support it. The companies that impressed me most were not necessarily the loudest. They were the ones demonstrating practical applications, measurable outcomes, and a clear understanding of the challenges they were addressing.

Another theme that emerged repeatedly was the growing role of AI agents and workflow automation. The most promising use cases are not broad, generalized applications. They are purpose-built solutions designed around specific business needs. Whether it is summarizing RFPs, preparing revenue meeting materials, conducting sales research, analyzing guest feedback, or monitoring competitive activity, the greatest value comes from reducing repetitive work and giving people more time to focus on what humans do best.

Hospitality remains a people business. Technology should help teams spend more time building relationships, solving problems, coaching employees, and caring for guests. The guest experience should feel more personal, not more automated.

The combined lessons from HSMAI and HITEC point toward a hospitality industry that is becoming faster, more integrated, and more transparent. Hotels will need stronger digital foundations, cleaner information, better reputation management, and tighter alignment between commercial and operational teams. As AI-powered discovery grows, even basic elements such as content accuracy, review quality, and local relevance become increasingly important because they influence how properties are represented to potential guests.

For hotel owners and operators, the path forward is not to adopt every new technology that appears. It is to start with real business problems, establish clear goals, create thoughtful guardrails, test carefully, measure results, and most importantly, remain curious.

The technology will continue to evolve. The tools will change. But the organizations that thrive will be the ones that combine innovation with stewardship, technology with humanity, and curiosity with discipline. Those fundamentals are not changing anytime soon.

 
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As hotel systems grow more complex, the real opportunity isn’t in adopting more technology but in using it to become a better, more reliable operator

By Ted Jabara

Technology is accelerating nearly every change happening in our industry today.

From AI-driven revenue management to more efficient operating models, we’re seeing tools that allow us to rethink how our hotels are run. Systems are getting smarter. Data is becoming more actionable. Processes that once required multiple people can now be streamlined or automated.

But technology alone isn’t the answer.

In fact, the more advanced the tools become, the more important the real question becomes: How does technology help us become a better operator?

At the end of the day, this is still a people business. It always will be. The goal isn’t to replace the human element but to enhance it.

At Meyer Jabara Hotels, that belief has fundamentally shaped how we approach technology. We don’t view automation as something we outsource and hope for the best. We see it as a core operational discipline that requires the same level of attention, expertise, and accountability as any other part of the business.

That’s why we made a deliberate decision to bring technology management in-house and take a more hands-on approach across our portfolio.

Moving Beyond ‘Set It and Forget It’

For many years, hotel technology was treated as a necessary utility. You installed systems, contracted with vendors, and relied on third parties to maintain them. As long as the internet worked and the PMS stayed online, you didn’t think much about it.

That model no longer works.

Today’s hotel environment is far more complex. Every property relies on a web of interconnected systems, from property management and reservations to point-of-sale, entertainment platforms, mobile connectivity, and IoT devices. Each of those systems depends on a stable, secure, and high-performing network.

If that foundation isn’t solid, everything above it is at risk.

Our hotels have seen firsthand how technology issues can impact operations. Network disruption isn’t just an IT problem; it affects guest satisfaction, team productivity, and ultimately revenue. When systems don’t communicate properly, the entire operation is impacted.

That’s why we believe technology has to be actively managed, not passively maintained.

Infrastructure Behind the Experience

One of the biggest misconceptions in hospitality is that technology is mostly guest facing. In reality, the most critical work happens behind the scenes.
Our focus starts with the infrastructure. That means designing, procuring, installing, certifying, and continuously monitoring each property’s network environment.

We’re talking about everything that enables connectivity and communication across a hotel: cabling, routers, access points, network segmentation between guest and staff systems, bandwidth management, and the security layers that protect all of it.

This isn’t glamorous work, but it’s essential in the management company environment. And it’s something that few, if any other companies like ours do themselves.

When the network is designed properly, communication flows the way it should. Guests can connect seamlessly. Staff can do their jobs without friction. Systems integrate the way they were intended. And most importantly, the hotel operates as a cohesive unit.

When it’s not, even the best tech tools in the world won’t deliver the results you expect.

Owning the Technology Stack

We take full ownership of the technology environment—not just pieces of it. That includes cybersecurity, data backup and recovery, system monitoring, and help desk support. It also includes understanding how every system within the hotel interacts with one another, from the PMS to VoIP to POS and beyond.

Managing a hotel network is not a simple task. There are dozens of systems running simultaneously, and a system failure in one area can quickly cascade into others. Without the right expertise in place, it’s easy for issues to go undetected until they start impacting operations.

That’s why we’ve built an internal team of hospitality-focused IT professionals who understand not just technology, but how hotels actually operate. There’s a big difference between general IT support and hospitality IT support. Because hotels are 24/7 operations, we must meet real-time guest expectations. We can’t afford downtime, and guests can’t afford slow response times.

By taking a hands-on approach to technology, we’re able to be proactive instead of reactive. We can identify issues before they become problems, maintain system performance, and ensure that every property stays connected to its guests and to the broader organization.

When technology is managed correctly, it becomes more than just infrastructure. It becomes a competitive advantage.

It allows us to operate more efficiently. It supports better decision-making. It enables our teams to spend less time troubleshooting and more time focusing on guests. It also creates consistency across the portfolio. Whether a property is in a pre-opening phase, undergoing a renovation, or operating at full capacity, we can ensure that the technology environment meets the same standards and performs at the same level.

That consistency matters not just for brand compliance, but for the overall quality of the guest experience.

Supporting the People Behind the Technology

One of the most important elements of our approach is the support structure behind it. We’ve built a centralized help desk that operates as an extension of each hotel. From the property’s perspective, it feels like having an in-house expert available at all times

But what makes the difference is who’s on the other end of that support. Our team isn’t just technically proficient, they understand hospitality. They understand how systems connect, why they matter, and what’s at stake when something goes wrong.

That level of expertise reduces downtime, minimizes disruption, and ultimately saves owners money—not just in service costs, but in avoided lost revenue.

As technology continues to evolve, there’s a natural tendency to focus on what it can replace. But in our view, that’s the wrong lens. The real opportunity is in how technology can support people. How it can remove friction from daily tasks. How it can give teams better information. How it can create more time for meaningful guest interactions.

New tools will continue to emerge. Expectations will continue to rise. And the complexity of operating a hotel will only increase. That’s why it’s so important to step back and ask the right question.

Not “What technology should we adopt next?” But “How does this technology make us a better operator?”

At Meyer Jabara Hotels, that question drives everything we do on the technical side of the business. It’s what led us to take a more hands-on approach. It’s what shapes how we invest in infrastructure and talent. And it’s what ensures that technology remains aligned with our ultimate goal of delivering a better experience for our guests, our teams, and our ownership partners.

In the end, technology isn’t the business, but how we use it just might define us.

 
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Phoenix, Arizona (May XX, 2026) — WorldHotels, a global brand of independent luxury and lifestyle hotels within the BWH® Hotels portfolio, is spotlighting standout properties across the EMEA region that reflect a growing shift in modern travel: travelers are moving beyond the world’s most overfamiliar city itineraries in search of places that feel more personal, more connected and more rewarding to explore. From creative Dutch cities and historic Belgian market towns to Bahrain’s waterfront capital, these destinations offer a different kind of city break; one shaped less by checklists and crowds, and more by atmosphere, local culture and the rhythm of everyday life.

Hotel Haarhuis, WorldHotels™ Crafted – Arnhem, The Netherlands

Founded in 1918 as a coffee house, Hotel Haarhuis still feels like Arnhem’s living room, a place where locals, travelers and the city itself continue to meet beneath one roof. Set directly opposite Arnhem Central Station, the hotel blends heritage with contemporary Dutch design through rooftop cocktails at BLOU, pastries at HOEK Coffee & Pastry and wellness spaces that overlook the city skyline. Beyond the hotel, Arnhem reveals a different side of the Netherlands: creative yet relaxed, shaped by independent boutiques, the city’s renowned fashion and design scene and the nearby landscapes of De Hoge Veluwe National Park. It is a city break where culture and nature feel unusually close together.

Hotel Damier, WorldHotels Crafted – Kortrijk, Belgium

On Kortrijk’s historic Grote Markt, Hotel Damier reflects the quiet confidence of one of Belgium’s most creative smaller cities. Dating back to 1398, the hotel layers centuries of Flemish heritage with contemporary interiors, intimate dining spaces and views over the market square that place guests directly into the rhythm of local life. Beyond its medieval façades, Kortrijk has emerged as a design-driven cultural destination shaped by craftsmanship, architecture and riverside creativity, where galleries, concept spaces and slow café culture replace the pace of larger capitals. Like the city surrounding it, Hotel Damier feels thoughtful, atmospheric and deeply rooted in place.

City Hotel Gouda, WorldHotels Crafted – Gouda, The Netherlands

In Gouda, beauty reveals itself quietly: bicycles gliding across canal bridges, warm lights reflecting onto cobbled streets and centuries-old trading houses lining the waterways. Positioned beside the Gouwe River in the historic center, City Hotel Gouda places travelers within walking distance of Gothic architecture, hidden courtyards and the city’s famous cheese market, while its contemporary interiors offer a calm contrast to the history outside. Far beyond its global cheese reputation, Gouda emerges as one of the Netherlands’ most charming smaller cities that is intimate, walkable and filled with the kind of everyday atmosphere travelers increasingly seek instead of crowded capital routes.

The K Hotel, WorldHotels™ Distinctive – Manama, Bahrain

While much of Gulf travel continues to revolve around spectacle and scale, Manama offers something more layered: a waterfront city shaped by pearling history, cosmopolitan energy and a social culture that unfolds gradually through cafés, souqs and seaside evenings. Located in the lively district of Juffair, The K Hotel combines sweeping city views, spacious suites, dining venues and wellness spaces in one of Bahrain’s most connected urban neighborhoods. From the historic streets of Muharraq and Bab Al Bahrain to contemporary restaurants and waterfront promenades, Manama rewards travelers looking for a Gulf experience that feels more personal, cultural and grounded in local life.

As travelers continue to move away from crowded, one-size-fits-all itineraries, WorldHotels is seeing growing interest in cities that offer a stronger sense of connection to local life. From Arnhem’s creative energy and Kortrijk’s café-lined squares to Gouda’s canal-side calm and Manama’s waterfront social scene, these destinations offer a more personal way to experience a city. Across the EMEA region, second cities and lesser-known capitals are stepping into the spotlight, proving that some of the most memorable journeys often begin beyond the usual routes.

 

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