TORONTO, ON (February 26, 2026) — Choice Hotels Canada today announced two additions to its Franchise Development team: Kris Crundwell and Michael Durante.
Crundwell will serve as Regional Vice President, Development, leading the company’s franchise development efforts across British Columbia and the Yukon Territory. Durante will serve as Regional Vice President, Development, overseeing similar efforts in Nova Scotia, Prince Edward Island, and Newfoundland & Labrador.
Reporting to Graham Marsh, National Vice President, Development, Crundwell and Durante will contribute to the company’s continued growth momentum following Choice Hotels International’s full acquisition of Choice Hotels Canada in July 2025. The acquisition enables Choice to directly franchise Radisson brands in Canada, including Country Inn & Suites, Park Inn, and Radisson Blu, in addition to the upscale Cambria brand and extended-stay offerings such as MainStay Suites and Everhome Suites.
“With Kris and Michael coming aboard Franchise Development, we’re adding considerable depth and expertise to our team across the country,” said Brian Leon, CEO, Choice Hotels Canada. “As we strive to take advantage of every opportunity for growth — both in expanding our Canadian presence and enhancing the value proposition we offer franchisees — I am confident they will be great additions, particularly as we work to increase our presence in Canada’s upscale space.”
Crundwell brings more than 30 years of hospitality experience and transitions to the Canadian team from Choice Hotels International. He previously served as Regional Vice President, Franchise Sales Development – Canada, where he led sales efforts for the Cambria and Radisson brands nationwide.
Durante joins the Franchise Development team after seven years with Choice Hotels Canada as Regional Director, Franchise Services, where he provided virtual and on-the-ground operational support to a portfolio of Ontario hotels. With more than 35 years in hospitality, he has held a variety of on-property and above-property leadership roles.