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The 2026 Hotel Data Conference is taking shape. This year’s program, taking place August 5–7, 2026 at the Grand Hyatt Nashville, brings together industry leaders and actionable insights to help hospitality professionals make confident decisions across ownership, operations, revenue management, commercial strategy and more.

The conference agenda is designed to help attendees turn data into decisions through relevant educational sessions, expert analysis, and meaningful networking opportunities.

The 2026 speaker lineup features hospitality executives, analysts, revenue strategists, owners, operators and technology leaders from across North America.

Featured Speakers Include:

  • Amanda Hite, President, STR
  • Stephanie Ricca, Editorial Director, CoStar Group
  • Jeff Higley, President, Hotel Investment Group, Northstar Travel Group
  • Michael Goldrich, Founder & Chief Advisor, Vivander Advisors
  • Mark Morrison, Chief Strategy and Transformation Officer, Rockbridge
  • Robert Morse, VP Revenue Management Hotels and Resorts, Davidson Hospitality Group
  • Linda Gulrajani, VP of Revenue Strategy and Distribution, Marcus Hotels & Resorts
  • Karen Carroll, VP Revenue Strategy and eCommerce, GF Hotels and Resorts
  • Sarah Masterson, President, Olympia Hospitality
  • Arlene Ramirez, Chief Learning Officer, Hospitality Financial and Technology Professionals (HFTP)
  • Adam Sacks, President, Tourism Economics
  • Andrea Stokes, Practice Lead, Hospitality, J.D. Power
  • Max Spangler, VP of Technology, Charlestowne Hotels
  • Scott van Hoorstebt, Founder, dCommerce

Additional speakers will be added in the coming weeks.

Conference Topics

Sessions at the Hotel Data Conference will focus on:

  • Hotel performance trends and forecasting
  • Revenue management and commercial strategy
  • Hotel investment and development outlooks
  • Operations and labor challenges
  • Hospitality technology and analytics
  • Market intelligence and benchmarking
  • Consumer trends and guest experience

Organizers encourage attendees to register early as strong demand is expected for this year’s conference.

For more information, including the full agenda and speaker lineup, visit:
Hotel Data Conference 2026