BARRIE, ON (October 25, 2021) – Choice Hotels Canada is growing its portfolio of high-quality lodging options with the opening of its latest property, the Allure Hotel & Conference Centre in Barrie, Ontario. The Allure Hotel & Conference Centre is part of the Ascend Hotel Collection®, a network of upscale resorts, historic properties and boutique hotels that offer guests a uniquely local experience. As the 22nd Ascend Hotel Collection member in Canada, the hotel also has an onsite conference centre that can accomodate up to 256 guests.

“While we are still in a pandemic, the appetite for new hotels under the Ascend Hotel Collection banner has remained and we are thrilled to be opening the Allure Hotel & Conference Centre in Barrie,” said Rob Alldred, Director of Membership Development, Ascend Hotel Collection at Choice Hotels Canada. “This property has it all – it is centrally located, offers a range of amenities and is run by an experienced owner. We look forward to welcoming guests.”

The 161 guest rooms feature premium bedding, and spa bathrooms, as well as amenities like a microwave, refrigerator, flat screen TV with cable and free Wi-Fi. Select rooms also offer balconies or direct access outside. Aside from the conference centre, the hotel has an onsite restaurant, Spynn, which serves a menu inspired by local gastronomy. It also has an indoor heated pool, hot tub, fitness centre and 24-hour business centre.

The Allure Hotel & Conference Centre is owned by Aurora Group, a family-owned company with extensive experience in hospitality and management. The company has grown rapidly over the past few years and is actively engaged in new project development in North America. The Allure Hotel & Conference Centre is their second Ascend Hotel Collection property, joining the Pinestone Resort and Conference Centre in Haliburton, Ontario.

“With a range of amenities for business and leisure, this property is well positioned to service the thriving Barrie area,” says Ravi Aurora, CEO of Aurora Group. “The flexibility and unique qualities of the Ascend Hotel Collection really appeals to us and we are excited to add another property to our group.”

Located at 20 Fairview Road just off Highway 400, the hotel is centrally located in the heart of Barrie and near outdoor attractions like Centennial Park and Bear Creek Eco Park. If you’re epicurious, check out The Farmhouse restaurant or Barnstormer Brewing & Distilling Co. for some nearby dining.

For more information on the Allure Hotel in Barrie or a reservation, visit


(Ottawa, ON) – Statement from Susie Grynol, President & CEO of the Hotel Association of Canada:

“Today, the Hotel Association of Canada is applauding the government for delivering on their election promise to provide the tourism, hotel, and events businesses the help they need to stay afloat and continue to maintain the highest level of employment possible. These new measures will help the very seasonal hotel industry through the winter to continue to pay its employees and fixed costs.

The hotel industry is among Canada’s hardest hit businesses. This industry was the first hit and will be the last to recover. Even as the economy reopens business, international and domestic travel will lag compared to other sectors in the economy. The new programs announced today will help hotels across the country stay afloat through a
difficult winter until we can reopen and welcome back millions of travelers in the spring.

Without survival support, up to 60% of our industry would have shuttered its doors making temporary job losses permanent. This announcement gives the hotel industry hope and a signal of strength that it can weather the storm until the Spring. We look forward to a strong rebound in the Spring when travel is wide open, vaccines rates are higher, mass gathering restrictions have been lifted.”


(OTTAWA) - The Coalition of Hardest Hit Businesses is praising the new targeted support measures for businesses that are still facing significant pandemic-related challenges, including the Tourism and Hospitality Recovery Program and the Hardest- Hit Business Recovery Program, that were announced by the Trudeau government earlier today. We also applaud the announcement on the new international vaccine passport. These new initiatives will help support our hard-hit sector through the winter period, prioritizing job creation and a strong recovery of the travel economy.


“The federal government had Canadians’ backs throughout the pandemic,” said Beth Potter, President and CEO of the Tourism Industry Association of Canada (TIAC). “Today, the government delivered on its election promise to provide the tourism, hotel, and

events businesses the help they need to survive, and to continue to maintain the highest levels of employment possible.”


“The tourism industry is the hardest hit industry. Even as the economy reopens, business and international travel will take time to recover,” said Susie Grynol, President and CEO of the Hotel Association of Canada (HAC). “The new programs announced today will help our members stay alive through a difficult winter until our expected recovery in the spring.”

The tourism, hotel, and events sectors are unique:


• Most global tourists visit Canada only in the summer. This international summer season was missed due to border restrictions;

• We have entered the off-season where domestic travel slows and Canadians travel south;

• Mass gathering restrictions mean that large events – festivals, conferences, live music – are prevented from operating;

• Key messages from government that “now is not the time to travel” are still in effect;

• Work from home has resulted in limited business travel.


Without continued support, many tourism, hotel and event businesses would have closed permanently, making temporary job losses permanent. This would have had a significant negative impact not only on the tourism industry, but Canada’s broader economic recovery overall. This announcement gives our industry hope as we work hard to achieve full recovery from the effects of the pandemic.


BWH Hotel Group announced today that David Kong, President and Chief Executive Officer, will be following in the footsteps of other industry giants and will be inducted into BTN Group’s Business Travel Hall of Fame later this year.

The Business Travel Hall of Fame established in 2011, honors distinguished business travel leaders that have had a profound impact on the travel category. Representing the lodging sector, Kong is following in the footsteps of industry giants, such as the founders of Hilton Hotels, Southwest Airlines, and JetBlue, the CEOs of American Airlines, British Airways, Avis, Hertz, and the Chairmen of Hyatt, Marriott, and Concur, among others. Kong, the longest serving CEO in the hotel industry, is being recognized as a trailblazer whose contributions will leave a lasting imprint on the travel industry.

“David’s induction into The BTN Group’s Business Travel Hall of Fame is a testament to the key role he has played as a leader and advocate in the business travel sector,” said Louis Magliaro, Executive Vice President/Group Publisher, The BTN Group. “His work to transform BWH Hotel Group into a global powerhouse has undoubtedly forever changed the landscape of the travel industry. With this recognition we are celebrating both David’s personal contributions, as well as the contributions of BWH Hotel Group, to our industry.”

“I am deeply honored to be recognized by BTN Group and inducted into the Business Travel Hall of Fame,” said Kong. “To be included among such a distinguished list of accomplished individuals is truly humbling. I am proud of the journey we have been on to become a hotel brand of choice for business travelers across the world. We have worked diligently to provide the diverse solutions our customers are seeking from expanding and contemporizing our product offerings to investing more than $2 billion in property improvements and renovations. As we celebrate our 75th anniversary, I am deeply grateful for the ongoing support and commitment of the travel buyer community and look forward to our ongoing partnership.”

Under Kong’s leadership, BWH Hotel Group has evolved into a modern and innovative global hospitality powerhouse. Today the hotel company offers 18 vibrant and exciting brands covering every chain scale segment from economy to luxury and every type of accommodation, including boutique/lifestyle and extended stay. Kong has grown the portfolio to include Best Western® Hotels & Resorts, SureStay Hotel Group® and WorldHotels Collection™.  With Kong’s guidance, BWH Hotel Group has become a trusted leader in business travel, earning a number of industry accolades, such as Best Western® and Best Western Plus® ranking as the number one midscale and number two upper-midscale hotel brands by Business Travel News.

Kong’s dedication to the travel industry extends beyond his work at BWH Hotel Group. He is a long-time active member of the American Hotel & Lodging Association (AH&LA), serving as its chairman in 2010, and continuing to serve on the executive committee and the foundation’s Board of Trustees. In 2010, Kong was appointed to the United States Department of Commerce Travel and Tourism Advisory Board and served for three years.

In 2019 Kong was honored for his commitment to diversity, equity, and inclusivity by GBTA WINiT as Best Make Coach of The Year. In 2019 Kong was recognized for his innovation with Hotel Interactive and Guest Magazine both naming Kong Innovator of the Year. Kong also received the Lifetime Achievement Award from the Hospitality Sales & Marketing Association International (HSMAI) in 2014 and also the 2013 Stephen W. Brener Silver Plate Award at the NYU International Hospitality Industry Investment Conference for his contributions to the resurgence of Best Western and services to the industry. Finally, he was also inducted into the University of Hawaii's Hall of Honor in 2013.


Calgary-based Superior Lodging Corporation is pleased to announce that Mike Bobbitt has accepted the role of Vice President, Franchising and Development.

As he assumes the role, Mike brings with him many years of experience and a proven track record of success. Mike has worked in Sales for the Halifax Convention Centre/Metro Centre, Carnival Cruise Lines, Atlific Hotels, Choice Hotels and has spent a large portion of his career within hotel operations with Westmont, Royal Host, and Sunray. Mike likes to establish long-and short-term goals, working with a strong focus to achieve them. He has a win-win approach, working to exceed client and staff expectations while fostering a loose, friendly but competitive environment.

“I am really excited to start this new role, and I look forward seeing franchisees that I know and look forward to meeting new franchisees as well” said Mike Bobbitt when asked about his new role. “While the road ahead could have its challenges, I am confident in the fundamentals of the industry and expect pent up demand to help drive customers to our brands.” 

Mike will be based out of Ontario, Canada, working closely with team members and franchisees alike. Please join us in welcoming Mr. Mike Bobbitt to the team. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or 902-495-1138.


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