and are pleased to provide you with the quarterly report of the . Each report includes occupancy (occ), average daily rate (ADR), and revenue per available room (RevPAR) for six major markets.

If you would like detailed hotel performance data for all of Canada, STR offers their Canadian Hotel Review. The Canadian Hotel Review is available by annual subscription. For further Information, please contact: or +1 (615) 824-8664 ext. 3504.

HVS Canada performs major portfolio appraisals and single-asset consulting assignments and valuations from coast to coast. Our professional team is expert in appraisal work, feasibility studies, market studies, portfolio valuation, strategic business planning, and litigation support. The managing partners in the , and practices have their AACI, MAI, and MRICS/FRICS appraisal designations, and all associates are candidate members of the Appraisal Institute of Canada. HVS partners and associates are also members of the Appraisal Institutes of Alberta, New Brunswick, and Nova Scotia. Our bilingual associates enable us to work in French, which is of utmost importance in the provinces of Quebec and New Brunswick.

TORONTO, ON (August 26, 2025) - proudly honours as it reaches an extraordinary 30-year milestone. Since opening its doors in 1995, this Quebec franchise location has thrived for three decades, emerging as a shining example of what's possible when dedicated owners embrace both community values and guest service excellence.

Photo (from left to right): Michel Bélanger, Former Owner, Days Inn - Berthierville; Irwin Prince, President & COO, Realstar Hospitality; Anike Bélanger, Co-Owner, Days Inn - Berthierville; Audrey Hatin, Co-Owner, Days Inn - Berthierville; Antoinette Addona, Director of Franchise Operations, Realstar Hospitality.

The hotel's remarkable journey began under the visionary leadership of Michel Bélanger, who built the property into an award-winning establishment and nurtured a true family legacy in hospitality. In April 2024, Michel entrusted the hotel’s future to his daughter Anike Bélanger and longtime hotel manager Audrey Hatin.

“Celebrating 30 years is incredibly meaningful for our family,” shared Anike Bélanger, reflecting on this milestone achievement. “It all began with my father, Michel Bélanger, who owned the hotel for three decades and set the path for us with his vision and dedication. My family's commitment created something extraordinary here, and Audrey and I are thrilled to continue that tradition of heartfelt hospitality as we look forward to the next 30 years of welcoming guests to Berthierville and giving back to the community we’re proud to be a part of.”

Located in the heart of Quebec's scenic Lanaudière region, Days Inn - Berthierville offers a highly personalized guest experience, taking time to understand individual needs and ensure every space feels welcoming. The hotel consistently goes above and beyond, creating memorable moments for every guest. As a committed community partner, the property actively supports local initiatives and businesses while delivering quality accommodations that leave lasting, positive impressions.

"Days Inn - Berthierville represents everything we value in our franchise family," said Irwin Prince, President & COO, Days Inns - Canada. "For three decades, owners Anike Bélanger and Audrey Hatin have demonstrated unwavering commitment to guest satisfaction, community engagement, and operational excellence that sets the standard across our industry."

The hotel has earned distinction as one of the best-performing and most highly rated properties within the Days Inn network. This recognition reflects the devotion of the ownership team and their staff's commitment to exceeding guest expectations. The property's consistently outstanding reviews and operational performance demonstrate how franchise success multiplies when local expertise meets proven brand standards.

"What sets exceptional hotels apart isn't just clean rooms or convenient locations—it's the feeling guests have when they walk through the door," added Prince. "At Days Inn - Berthierville, guests consistently note they feel welcomed, valued, and genuinely cared for. That's the gold standard of hospitality, and it's what Anike and Audrey have delivered for three decades."

As the hotel prepares special guest appreciation activities and surprises throughout the remainder of 2025, their 30-year milestone serves as a reminder that in an industry built on dedication to guests, the most meaningful measure of success is the satisfaction of those who choose to stay with you.

Days Inns - Canada continues to support its franchise partners through comprehensive training programs, marketing support, and operational guidance that ensures consistent guest experiences across all locations while allowing individual properties to reflect their local character. Days Inn deliver unbeatable value without sacrificing comfort. Guests earn valuable points on qualified stays that unlock free nights and exclusive perks at thousands of destinations worldwide. For more information, visit .

The heart of Ontario’s hospitality industry beats stronger thanks to the passion, leadership, and dedication of remarkable individuals — and today, we are proud to celebrate them.

We are thrilled to announce the 2025 OHI Hall of Fame inductees — a distinguished group of leaders whose lifelong contributions have left a powerful legacy across Ontario’s hospitality sector. These trailblazers have not only inspired those around them but have helped elevate the entire industry through their commitment, innovation, and impact.

The OHI Hall of Fame is one of the highest honours presented by OHI: We Are Hospitality, a long-standing tradition that recognizes excellence and leadership across all corners of our industry. In collaboration with the Ontario Restaurant Hotel & Motel Association (ORHMA) — the largest provincial hospitality association in Canada — this award represents the best of what our industry stands for: service, strength, and community.

2025 Hall of Fame Award Winners:

Inductees are selected through a province-wide nominations process and evaluated by the ORHMA and OHI Nominations Committee — ensuring only the most deserving are honoured with this lifetime achievement. Help us celebrate these industry icons! We invite ORHMA members and hospitality professionals across Ontario to send a personal message of congratulations to this year’s honourees — a meaningful way to acknowledge their impact.

Join us at OHC2025 to celebrate OHI's Hall of Fame Winners!

The awards will be presented to inductees at the e, Opening Reception on October 20, 2025, at the Sheraton Parkway Toronto North.

For further information visit the Ontario Hospitality Conference

In today’s hyperconnected world, guest satisfaction isn’t just a feel-good metric. It is a proven driver of revenue, reputation, and repeat bookings. As competition grows and traveler expectations rise, one of the simplest ways to elevate the guest experience is also one of the most effective: offering brands guests already know and trust. Globally recognized names like Dove, trusted for both quality and sustainability, allow properties to tap into years of consumer confidence and brand equity.

How Recognizable Brands Instantly Build Guest Trust

The comfort of brand recognition plays a critical role in hospitality, where guests are removed from their normal routines. Familiar brands act as anchors of consistency, easing the uncertainty of new environments and creating instant positive associations. When guests encounter trusted names, they relax—a mental shortcut that often leads to higher satisfaction and a greater likelihood of recommending the property.

Today’s travelers expect more than comfort; they want brands that reflect their values. From trusted names they know to amenities delivered in eco-friendly, waste-reducing formats, sustainability is now part of what makes a stay feel both memorable and rewarding.

How Reviews and Social Media Magnify Guest Impressions

The stakes for guest satisfaction have never been higher. 97% of travelers read reviews before booking, meaning every stay influences future demand.¹ Online review platforms and social media make each guest experience highly visible, with both praise and criticism amplified.

In today's landscape, user-generated content from satisfied guests and organic influencer endorsements carry the same weight, if not more, than traditional million-dollar television advertising campaigns. When a travel influencer shares an Instagram story featuring premium amenities, or when guests post positive reviews specifically mentioning brand-name products, these authentic endorsements reach highly targeted audiences with unprecedented credibility.

Turning Satisfaction into Revenue Growth

The business case for prioritizing guest satisfaction has never been stronger. Higher ratings on platforms like TripAdvisor, Google, or Booking.com can lead to increased visibility and higher booking rates. A single point increase in review score on a five-point scale can result in an 11.2% increase in room rates.² Hotels with consistently positive reviews often enjoy better rankings, stronger brand loyalty, and higher average daily rates (ADR).

Recognizable, trusted brands expedite the path to delivering an elevated experience, without reinventing the wheel. They carry with them years of consumer trust, marketing investment, and brand equity. When a hotel chooses to partner with a leading consumer brand, it’s essentially borrowing that credibility and weaving it into its own guest experience.

The Loyalty Multiplier Effect

In an industry where customer acquisition costs continue rising, the value of satisfied guests extends far beyond individual stays. Guests who experience consistently high satisfaction become brand ambassadors, generating organic marketing through positive reviews, social media posts, and word-of-mouth recommendations. This multiplier effect makes investments in guest satisfaction through trusted brand partnerships one of the highest-ROI strategies available to modern hoteliers.

Dove: A Trusted Name, Now in Hospitality

For decades, Dove has been the world’s #1 bath and shower brand, known for its commitment to gentle, hydrating care. Now, hotels can bring that same level of trust and quality into their guest rooms through Dove’s hospitality amenity collection.

By choosing Dove, hoteliers can:

Offer a globally recognized brand guests already love

Enhance satisfaction scores through perceived and actual quality

Streamline operations & reduce waste with easy-to-refill dispensers

Align with a brand committed to performance and sustainability

In a market where every detail matters, choosing a trusted brand like Dove isn’t just about amenities. It is about making a lasting impression that drives satisfaction, loyalty, and long-term business success.

For properties seeking to enhance guest satisfaction through strategic brand partnerships, Dove’s hospitality program offers proven amenities that deliver the trust and quality today’s travelers expect, backed by decades of consumer confidence.

Discover how Dove’s hospitality solutions can boost guest satisfaction, loyalty, and revenue. Request your free Dove hospitality kit at UnileverPartnerships.com.

Sources Cited

1. Accor. “97% of Hotel Guests Check Reviews when Booking a Stay in a Hotel or Resort.” Hotel News Resource, 17 June 2024, https://www.hotelnewsresource.com/article131960.html. Accessed 9 August 2025.
2. Dong, Tracey. “The power of experience: how guest satisfaction can influence hotel pricing strategies.” eHotelier logo, 10 October 2024, https://insights.ehotelier.com/insights/2024/10/10/the-power-of-experience-how-guest-satisfaction-can-influence-hotel-pricing-strategies. Accessed 9 August 2025.